User Interface & User Experience

Arranc is designing user experiences that engage and sell. Our custom industry solutions in User Interface design and User Experience architecture are covering needs of creative startups and strict corporations.

We create user journeys

  • Mobile App UIX Design
  • Web Application Design
  • Industry-specific UIX
  • Enterprise CRM Design


UIX refers to user experience design and it is originated from the human factors as well as ergonomics. It is a field that has been in existence since the late 1940s and has always concentrated on the interaction among machines, human users and the environment so as to come up with a system that can meet the user experience needs.

As the increase in computer usage at the work places occurred in the 1990s, user experience became a key factor to put in mind during the UIX design process.

The UI designer, Donald Norman, who came up with the term user experience said his reasons for doing so is because usability and human interface are quite narrow. The term was thus necessary so as to bring onboard all spheres of an individual’s experience while interacting with the system.

In this new modern world where we are surrounded by codes, UX developers and UX designers are as important as they have never been.


The mobile app UI design has been evolving fast in the past few years. Today there are numerous apps that continue to be designed. The mobile app design is definitely getting more and more attention mainly due to the growth of the cell phone industries. With Android, iPhone and other smart phone models the mobile industry has enjoyed great success. However, this success has not been easy to achieve. Not only has it taken dedication and research but there have been principles that have been used to ensure the success of mobile app UI design. What are some of these principles?

What to consider in Mobile Application UIX Design

Consistency of the mobile app UX

Though many designers like to be creative, they should ensure that the apps they design are consistent with the previous app models. The application should not be so different from the previous apps that the users find difficult in adapting their workability. Each designer should keep in mind that they want to attract more people to use their apps. Therefore, a mobile app UI design that is so different and complex will discourage those who have already got used to other previous apps. However, creativity is not discouraged but rather the apps should not be too complicated for users.

Attractive and visible

Many mobile UX and UI never use apps that are not attractive, interactive and one whose features are not easily visible. The mobile app users will tend to be mare attracted to beautiful app icons. This is because they have the mentality that the apps are dull and not well designed.  Therefore the mobile UI/UX designers should ensure that the apps look more user-interactive. It’s a more phenomena for; many people tend to believe more in what they see. So if the designers desire to see their applications being used by many people, then they must design apps that are interactive and visible.

Single trial for users

Since the mobile apps are to be used by people, the designer should ensure that the workability can be comprehended easily. The users should be able to learn the use of the new mobile apps UX by interacting with it in just a few times. The apps that are too complex will discourage users and consequently they are going to delete them.

The results of the application should be predictable

Many mobile UI/UX applications want to have a sense of control of the applications they are using. In short, they want to own them. How do mobile ui designers achieve this? The developers and designers should make apps whose results will be predictable and obvious to the users.

Provide feedback to users

Those who use apps want the guarantee that their commands were well processed. This is usually through inline messages or modal pop ups. So the user gets contented since they know that the program executed well even if they did not see the actual performance actions.

Therefore the mobile UI and mobile UX design will continue to grow as more mobile phone models continue to be released. However, the principles of good UX design will be very essential in the development of these applications and so should be ignored.


A lot of web applications are available that have failed to satisfy the businesses as well as the users and in the process leading to huge loss of profit. In some instances, the designers are not even involved in the application creation process, leaving the entire task of website UX design to the developers to handle.

The task becomes a tough one to the developers. They may have all the front-ends and back-end experience but very little knowledge when it comes to website UI design. This leads to customer dissatisfaction, the users get frustrated while the project may eventually fail.

Website and Web Applications

Many people have failed to differentiate the meaning of websites and web applications. So what’s the difference between these two commonly confused terms? A website is a collection of pages mainly for providing information about an organization while web applications are interactive, dynamic systems that help business to perform their operations. The applications for the web cannot switch from one application to another as does the websites.  They are used to perform critical business tasks. Let’s get into details of web applications so that we can clearly understand how they work.

Types of Web app UIX

The web application can be mainly categorized as open or closed applications. The open web system applications can easily be accessed by users by just creating an account while the closed web applications are those that are not accessible outside the company. The closed web applications are local to the local network.

The design process of web applications

For you to design the web system interface there are some stages that one undergoes. Let us see the web UIX design process.


You must have the idea of the user interface that you want to develop. Sketches are good for representing the proposed web application development process.


Since sketches are only diagrammatic applications, the next step involves constructing, workable programs that simulate the real applications, these are called prototypes, this aim at representing the real programs but they are temporary.


The process involves ensuring that the web application is working as it is intended by putting it into real life usage. In case it is found not to work, further improvement is done to it so that the web app UIX meets user needs.


Some may consider UX to be a buzzword but for the web designers, it is not necessarily a bad thing. UX design has well defined techniques, philosophies and principles that any individual can opt to learn.

Design is a broad term for anyone to use. If someone tells you that I am a designer, you will not get a clear understanding on what they do on a daily basis.

There are quite many roles related to design in various industrial aspects. That ranges all the way from cars, furniture etc. goes to the print industry and you get the term design when mentioning magazines and various publications.

In technology, “design” is often talked of when it comes to mobile applications and websites.

As the number of technology firms continue to increase, various design roles have come up. That is where you get titles such as UX and UI designer. The two are confusing, even to the designers within the relevant field. Technology has been embraced thus contributing to its robust growth.

The main role of UX designers is on how the product feels. There can never be a single solution to a problem. The UX designer will thus try to look around to see the various alternatives that are in existence.

The responsibility of the UX designer is to see to it that the flow of the product is logical, going from one step to the next.

A UX designer can do this by carrying out an in-person user test so as to take note of the exhibited behaviors.

One can also identify the non-verbal as well as the verbal stumbling blocks. That will help to refine and thus end up creating a better user experience. Just as an example project, one may want to create an outstanding onboard flow for a user that is new.


Client Relation Management or better known as CRM systems, are a combination of processes, policies and strategies that organizations use so as to manage contacts and keep a record of their interactions with the stakeholder. These may be employees, volunteers, suppliers, clients, funders, donors and others.

Having these contacts organized in an orderly manner can turn out to be a big challenge more so in a situation where the organization size has grown. The need to have a formal system that can track all the information using CRMs arises.

There are a number of things that one has to bear in mind when participating in CRM design process. Keep in mind the following tips:

Keep the design as simple as possible. The main purpose is to absorb information and thus complicating it will not be of any help.

Design for comprehensibility. The CRM system in most times is heavy on numbers and rather than text. People will thus exhibit varied reaction to it.

Always bear in mind that the tools that are to be used depend on the specific CRM system. One may create CRM dashboards using non-CRM design tools that far from the CRM applications. However, CRM UX will take quite an amount of time as well as cost in the design process.

CRM dashboards that are well designed is something that goes beyond just being catchy to the eye. Information has to be available at a glance. One may opt to measure the correct performance factors for the different roles involved.

Enterprise UX design

The enterprise corporations have various peculiarities that can turn out to be a creative triumph in case one is patient enough.

The experience of employees at most times is usually far behind the experience of the consumer. That calls for the need of more enterprise UX design activities. The UX designers are very effective in assisting the other guys do their everyday tasks.

Whenever someone talks of enterprise software, that person could be referring to various things. This could be the software that the enterprise itself creates, the software that the professionals at different scales make use of, the software that the organization employees need as well as the software that the business itself makes use of.

In many cases, the enterprise software fails to see the daylight due to several factors. The software does not even get to go past the walls of the organization. That could be as a result of technological struggles, information density, initial design hitches as well as hierarchy issues.

However, that is not to say in any way that all the enterprise software is foggy. The software that is produced by some reputable software vendors is decent. Take Office as an example.

A question thus arises, why should user experience be bad while so many people are using the software? There can’t be a single reason for this, but a number of factors may be contributory:

The internal tools may not be up to the task of designing efficient software. The organization may be focused majorly on cheap rather than an effective tool. That applies even to the employees.Insufficient competition could also be contributory. In a situation where competition is not a factor at all, people tend to be reluctant.

In other words, enterprise products are not carefully scrutinized by the market and the critics are not loud enough.

As a glimmer of hope, organizations have started to note that design should not just be a differentiating factor for the customers but also how their employees perform has to be taken into account.